GMA Network delivers most-watched coverage of PBMM inauguration

GMA Network delivers most-watched coverage of PBMM inauguration
(GMA News) GMA News and Public Affairs further cements its status as the Philippines’ most trusted broadcast news organization, with its coverage of President Ferdinand “Bongbong” Marcos Jr.’s inauguration being the most watched by both viewers and netizens.

Based on Nielsen Philippines’ overnight TAM data for June 30, “Ang Inagurasyon: The GMA News and Public Affairs Special Coverage,” which aired on both GMA and GTV, posted a combined people net reach of 18.7 percent in Total Philippines, reaching more than 15.2 million viewers nationwide.

It was clearly ahead of its counterparts’ net reach, with TV5’s 6.1 percent and A2Z/Kapamilya Channel’s 4.2 percent.

“Ang Inagurasyon: The GMA News and Public Affairs Special Coverage” also ruled in National Urban TV Audience Measurement (NUTAM) with a combined people net reach of 21.3 percent.

Online, GMA News’ livestream of the inauguration was ahead of competition, earning 1 million views on its Facebook page and 1.5 million views on GMA News’ YouTube channel.

For inauguration day, GMA News accounts were the most viewed Philippine news pages, with 10.7 million video views on Facebook and 4.8 million video views on YouTube, according to data from Tubular Labs. ABS-CBN News had 6.2 million views on Facebook and 1.9 million views on YouTube… Read More