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PH smartphone market shrinks – IDC

PH smartphone market shrinks – IDC
(The Manila Times) ACCORDING to International Data Corp.’s (IDC) Quarterly Mobile Phone Tracker, smartphone shipments in the Philippines declined by 8.0 percent quarter on quarter (QoQ) and 6.8 percent annually, bringing in 3.9 million units in the third quarter of 2022.

“The Philippine smartphone market quickly shrank in the third quarter as inflation accelerated, further aggravated by recent typhoons, hurting both consumers and vendors,” said Angela Medez, senior market analyst at IDC Philippines. “Vendors took a more conservative approach by clearing inventories, maintaining prices of existing models, and sustaining momentum by bringing in more affordable smartphones.”.. Read More

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