(Jounal Online) As the digital economy in the Philippines continues its rapid growth, e-commerce is becoming an integral part of life. To understand the evolution of the region’s online shoppers’ habits, every three (3) to five (5) years iPrice conducts a study of online consumer behaviour. The most recent study — “The State of Online Shoppers in Southeast Asia 2021/22” — is based on data from 125 million unique users on iPrice Group websites supporting e-commerce across six (6) key SEA markets (Philippines, Indonesia, Thailand, Vietnam, Malaysia, and Singapore). Data were collected from 1 January 2021 to 30 April 2022.
Over the next month, iPrice will be sharing a series of insights from the 2021/22 study, looking at the changes in online consumer behaviour in the Philippines and across the SEA region. The most recent study traces the impact on online shoppers of the rapid rollout of mobile broadband networks and the continued development of smartphones.
In this first article, we will share three (3) key insights which signal the rapid shift in the Philippines’ & the region’s e-commerce towards a “mobile only” world. In it, we see the widespread acceptance of mobile transactions and where desktop still has a role to play in e-commerce… Read More
